“Top 10 Internet Safety Rules and What Not to Do Online”

 The internet has become an essential part of our daily lives — from connecting with friends and working remotely to shopping and entertainment. But while the online world offers incredible opportunities, it also comes with risks. Cyber threats, scams, and privacy breaches are real dangers that can affect anyone.

The good news? Staying safe online doesn’t have to be complicated. By following some simple, practical rules and knowing what to avoid, you can protect yourself and your personal information while enjoying everything the internet has to offer.

In this post, we’ll walk you through the top 10 internet safety rules and highlight the most common things NOT to do online. Whether you’re a tech novice or a seasoned user, these tips will help you surf the web confidently and securely.

The Key Dangers of the Internet

When you and your family use the internet, you are (often unknowingly) exposing yourself to a wide range of potential online threats. Digital landscapes as we know them are constantly evolving as cybercriminals devise new ways to target internet users. Here is a list of just some of the biggest internet dangers you and your family need to watch out for:

  • Identity theft.
  • Data breaches.
  • Malware and viruses.
  • Phishing and scam emails.
  • Fake websites.
  • Online scams.
  • Romance scams.
  • Inappropriate content.
  • Cyberbullying.
  • Faulty privacy settings.

Essential Internet Safety Tips

To avoid all of these dangers, we recommend following our essential internet safety tips when you or your family are online:

1. Make sure you’re using a secure internet connection

Although using public Wi-Fi is not recommended, it’s sometimes unavoidable when you are out and about. However, when you go online in a public place and use a public Wi-Fi connection, you have no direct control over its security, which could leave you vulnerable to cyberattacks. So, if you are using public Wi-Fi, avoid carrying out personal transactions that use sensitive data, such as online banking or online shopping.

If you need to do any one of these, use a Virtual Private Network or VPN. A VPN will protect any of the data you send over an unsecured network via real-time encryption. If you don't use a VPN, we recommend saving any personal transactions until you can use a trusted internet connection. You can find out more about what a VPN is here.

2. Choose strong passwords

Passwords are one of the biggest weak spots when it comes to cybersecurity. People often choose passwords that are easy to remember and, therefore, easy for hackers to crack with hacking software. In addition to this, using the same password for multiple sites puts your data at further risk. If hackers obtain your credentials from one site, they can potentially access other websites which use the same login details.

Select strong passwords that are harder for cybercriminals to crack. A strong password is:

  • Long – made up of at least 12 characters (ideally more).
  • A mix of characters – upper-case and lower-case letters plus symbols and numbers.
  • Avoids the obvious – such as using sequential numbers (“1234”) or personal information that someone who knows you might guess (or that might already be online), such as your date of birth or a pet’s name.
  • Avoids memorable keyboard paths.

Using a password manager can help. Password managers help users create strong passwords, store them in a digital vault (which is protected by a single master password) and retrieve them when logging into accounts online.

3. Enable multi-factor authentication where you can

Multifactor authentication (MFA) is an authentication method that asks users to provide two or more verification methods to access an online account. For example, instead of simply asking for a username or password, multifactor authentication goes further by requesting additional information, such as:

  • An extra one-time password that the website's authentication servers send to the user's phone or email address.
  • Answers to personal security questions.
  • A fingerprint or other biometric information, such as voice or face recognition.

Multifactor authentication decreases the likelihood of a successful cyberattack. To make your online accounts more secure, it’s a good idea to implement multifactor authentication where possible. You can also consider using a third-party authenticator app, such as Google Authenticator or Authy, to help with your internet security.

4. Keep software and operating systems updated

Developers are constantly working to make products safe, monitoring the latest threats and rolling out security patches in case of vulnerabilities in their software. By using the latest versions of your operating systems and apps, you will benefit from the latest security patches. This is especially important for apps that contain payment, health or other sensitive information about a user.

5. Check that websites look and feel reliable

For any website you visit, especially ones you transact with (such as e-commerce sites), it's crucial that they are reliable. A key element to look out for is an SSL/security certificate. This means, lookout for URLs that start with “HTTPS” rather than “HTTP” (the “S” stands for “secure”) and have a padlock icon in the address bar. Other trust signals include:

  • Text which is free from spelling and grammar mistakes – reputable brands will make an effort to ensure their websites are well-written and proofread.
  • Images that are not pixelated and fit the screen's width correctly.
  • Ads that feel organic and are not too overpowering.
  • No sudden changes in color or theme. In some cases, where users have interacted with a particular website and returned to a familiar page from a link, subtle color or design changes might indicate forgery.
  • The accepted standards of online payments – legitimate ecommerce websites use credit or debit card portals or PayPal, only. If a website is using another form of digital money transfer to accept payments, it is probably fraudulent.

7. Be careful of suspicious links and where you click

A careless click can expose your personal data online or infect your device with malware. That’s why it's essential to browse consciously and avoid certain types of online content – such as links from untrusted sources and spam emails, online quizzes, clickbait, ‘free’ offers or unsolicited ads.

If you receive an email that you're not sure about, avoid clicking on any links in it or opening any attachments.

In fact, it's best to avoid opening untrusted emails at all. If you’re not sure whether an email is legitimate or not, go directly to the source. For example, if you receive a suspicious email from your “bank”, call your bank and ask them if the email is genuine.

When you’re on a website, make sure links click through to relevant or expected topics. For example, if you click on a link that you think is about safaris in Africa, but instead you're taken to a clickbait-style page about celebrity weight loss or a “where are they now?” style piece, then quickly close the page.

A woman researching online safety tips with her child and partner.

8.Make Sure Your Devices Are Secure

As technology advances and becomes more integrated into our daily lives, keeping your devices secure is more important than ever. Whether it’s your smartphone, laptop, smart home gadgets, or wearable tech, taking a few simple steps can protect your personal information and privacy.

Here are some easy tips to stay safe:

  • Use strong, unique passwords for each device and account.
  • Enable two-factor authentication whenever possible.
  • Keep your software and apps updated regularly to patch security vulnerabilities.
  • Be cautious about clicking links or downloading files from unknown sources.
  • Use trusted antivirus and security software.
  • Regularly back up important data in case of cyberattacks.
  • By staying proactive, you can enjoy all the benefits of modern technology without putting yourself at risk. Remember: a secure device is the first step toward a safer digital life.
9. Close Unused Accounts to Protect Your Privacy

It’s easy to forget about old online accounts—whether it’s a shopping site you rarely visit, a social media profile you stopped using, or a forgotten app. But these unused accounts can become weak points for hackers and put your personal information at risk.

Here’s why closing them matters:

  • Unused accounts often have outdated security settings.
  • They can be targeted by cybercriminals to gain access to your other accounts.
  • Less clutter means easier management of your online presence and passwords.

Take a few minutes to review your accounts, delete those you no longer need, or at least update their passwords and security settings. It’s a simple step that can significantly improve your online safety.

10. Be careful what you post and where

The internet does not have a delete key. Any comment or image you post online may stay online forever because removing the original won’t remove any copies that other people may have made. There is no way for you to ‘take back’ a comment you wish you hadn't made or remove an embarrassing image you posted. So, don't put anything online that you would not want a parent or prospective employer to see.

Similarly, be careful about disclosing personal information about yourself online. For example, avoid disclosing your social security number, address or date of birth in social media bios. You wouldn't hand personal information out to strangers individually, so don't hand it out to millions of people online.

Be careful about where you display or submit your email address. It's good to have a secondary, throwaway email account that you use solely for email sign-ups and subscriptions, separate from the one you use for friends and family, and separate from the one you use for work.

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